The 10 Commandments of Good Website Usability, Jacob Nielsen’s “10 Usability Heuristics for User Interface Design,” are not actually commandments at all, but rather heuristics, or a kind of exploratory underlayment for creating guidelines for usable design.
Commandments or not, ignoring these principles should only be done purposefully, not out of ignorance. Everyone who designs information packages that might find their way onto the web (What information packages won’t find their way onto the web?) should know these usability principles and apply them as needed in their designs. You need to have good reasons not to follow established design principles for usability—and you must be objective, not subjective, in your approach. Don’t just say, “I don’t need that. I know what I want.” Too often those who create websites or write content for them don’t know good principles for user-centered design. At some point in the future, I hope to put together a blog series to help us flesh out how these specific principles. In the meantime, the 10 Commandments of Usability will help us form a solid foundation for creating good user-centered communication.
The audience or user is the center of what goes on in any communication, because
to communicate is to transmit information, thought, or feeling so that it is satisfactorily received or understood.”
When you communicate, you impart information to someone; you share that discreet unit of information—from you to other—so that you can have commonality with whoever receives it.
Once received, the ideas about the communicated information may change from the intended purpose of the sender, for example, the person receiving the communication may accept the information as factual or reject it as false; may be enraged or impassioned by it; may be swayed to act or discouraged from acting; may seek for more information or be satisfied with what they already know. Communication is a much more difficult and troublesome event than simply posting, saying, or writing something. Communication is not information upload.
The mechanical approach (input > output) to communication has been all too common, however, and there are no signs that this is really changing, despite the availability of online information. True, businesses and other entities, including individuals, increasingly are concerned with users and audience; we should be glad about that. Information about how to do a better job of designing for users is so much more accessible these days. For example, Nielsen’s Heuristics are easily found in multiple places online and, in fact, you can sign up to receive regular academically researched articles and updates from the Nielsen–Norman Group to improve your familiarity with usability principles. I would encourage you to do so.
The chance to become a better communicator on every level, including writing and designing for the web, is made much more accessible because of the Internet, everyone knows that. However, the broadening of the accessibility has also made the availability of web creating tools more pervasive and so has spread bad design and insensitivity to audience farther and wider than ever before.
How can these 10 “not-commanded” Commandments of Usability be useful to us generally in our day-to-day communication acts?
Can those people that find themselves creating content—whether on the web or anywhere else—find any principles that bring value to us when we create our designs? I hope to write a series of blogs in this year to discuss how these 10 principles apply to our communication events and designed artifacts.
“Communicate.” Merriam-Webster.com. Merriam-Webster, n.d. Web. 28 May 2016.
“Abbott & Costello Who’s On First.” YouTube. Koch Entertainment, n.d. Web. 28 May 2016. <https://youtu.be/kTcRRaXV-fg>.
Mind reading machine. Digital image. N.p., n.d. Web.
Abbot and Costello’s “Who’s on First?” (08:03)